From Tel Aviv to Sao Paulo and Rio
From August 7 to 15, Marina Rosenberg Koritny, Head of the Department for the Promotion of Aliyah, and Israeli menswear designer Yossi Katzav embarked on a tour of Brazil.Lectures, meetings with the WIZO organization, and getting acquainted with local Jewish designers showed: Israeli fashion is not just style, but also a tool for cultural dialogue.
Israel is not just high-tech
The local fashion industry combines creativity, craftsmanship, and a bold vision of the global scene.
Yossi Katzav’s journey:
- Started his career at Castro while still studying
- Worked as a designer for DKNY Men in New York
- Created the brand SKETCH by Yossi Katzav — minimalist menswear
- Sold the brand for 5 million shekels
What was on the tour’s agenda
- Lectures at universities in São Paulo and Rio
- Meetings with students and schoolchildren
- Discussion on fashion and self-identity
- Meeting with WIZO — a women’s organization funding charitable projects
- Getting to know Jewish designers in Brazil
- Inspiring conversations with young talents
Fashion as a cultural bridge
The Department for the Promotion of Aliyah at the World Zionist Organization helps Israel strengthen ties with the world through culture, creativity, and style.
This tour is another step towards friendship between Latin America and Israel.
